The Amazon Wedding team was looking for one print ad to drive to the new Amazon Wedding Registry site. This concept provided them with a series of three, then extended into digital. This campaign reflects the vast selection offered within the Amazon Wedding Registry and where two people can truly come together and register for items that are unique to them as a couple, all on one registry.

Defining couple personas was key in determining products featured in each ad.

Print and digital drove the audience to the Amazon Wedding Registry page.

Photographer: Stephanie Gonot