A social campaign created to educate the audience about Microsoft Outlook's Clutter feature. This creative ran on Microsoft Windows social channels. The paper airplane GIF, at the time, performed 27% over the 3-month average for reach and was in the top 10 tweets for Windows. Engagement was pretty good too.

What the audience is saying:
@TechTim97 says @Windows @Outlook Great GIF illustrating the point! :) #Windows10 #Outlook

Designer: Heather Nelson

Motion: Patrick Clark