Madame Alexander Doll Company has been making high-quality dolls that have been passed down from generation to generation for almost 100 years. I worked with Madame Alexander to produce four craft videos to help them deepen their engagement with their most important customers. I both produced and creative directed this work. The client was extremely pleased with the outcome that we were able to leverage these assets beyond YouTube into their social channels.

Videographer: 12 Elms