Back to School is another large moment for Microsoft Stores. For campaign moments like Back to School, I worked very closely with the Integrated Marketing Campaign team and other Senior Design Managers on creative concepts and solving for for omni-channel deliverables including retail, print and digital for brick and mortar stores.

As creative was solidified and we moved into execution mode, I worked closely with my agencies and internal team on the deliverables that were needed to roll-out to the 80+ Microsoft retail stores, including international markets. This included a large portfolio of large scale graphics, promotional signage, specification signage and lease required advertising.

Senior Design Manager: Heather Nelson

Agency: Swirl mcgarrybowen