Minecraft’s 10-year anniversary came to life in Microsoft Stores during the summer of 2019. In support of this major milestone, Microsoft Stores activated the front window to create energy and ultimately drive traffic inside stores to “play” and engage in the experience. We partnered with the Minecraft team to leverage assets and bring this experience to life.

We created 4’ 3D characters, Minecraft blocks and a floor decal to go along with the experience. Customers had a lot of fun with photo ops with the 3D characters and building with the Minecraft blocks.

Senior Design Manager: Heather Nelson

Agency: Swirl mcgarrybowen