Holiday is a big moment for retailers and the largest for Microsoft Stores. Planning began far in advance. My participation in campaign moments like Holiday, was quite robust at Microsoft. I worked very closely with the Integrated Marketing Campaign team and other Senior Design Managers on creative concepts and solving for omni-channel deliverables including retail, print and digital for brick and mortar stores.

As creative was solidified and we moved into execution mode, I worked closely with my agencies and internal team on the many deliverables that were needed to roll-out to 80+ Microsoft retail stores, including international markets. This included a large portfolio of large scale graphics, promotional signage, specification signage, uniforms, retail bags and lease required advertising.

Senior Design Manager: Heather Nelson

Agency: Swirl mcgarrybowen