MindSpark Creative is a small agency in Minneapolis. Two different identity explorations in the form of business cards.

At the time, there were four of us employed. For the first exploration, each photo portrays an individual employed at the agency. The goal was to have the photo represent the position they held at the agency. Creative director = person thinking, designer = person drawing.

The second concept plays around with abstract illustrations of using a “spark” and the brand colors.