Holiday is a big moment for retailers and the largest for Microsoft Stores. Planning began far in advance. My participation in campaign moments like Holiday, was quite robust at Microsoft. I worked very closely with the Integrated Marketing Campaign team and other Senior Design Managers on creative concepts and solving for omni-channel deliverables including retail, print and digital for brick and mortar stores.

As creative was solidified and we moved into execution mode, I worked closely with my agencies and internal team on the many deliverables that were needed to roll-out to 80+ Microsoft retail stores, including international markets. This included a large portfolio of large scale graphics, promotional signage, specification signage, uniforms and lease required advertising.

In 2018, we also attempted window vinyls for the first time on the storefront glass and it was a success.

Senior Design Manager: Heather Nelson

Agency: Swirl mcgarrybowen