A Back to School social series created for Microsoft Windows. The challenge was to create net new content and feature the new Windows devices in a fun and playful way.

I came up with the concept, defined the shot list, sourced a photographer and gathered props.

I created 3 personas, matched them with a device and outlined props accordingly. The Samsung Galaxy TabPro S paired nicely with the “social butterfly” as a portable companion. The HP Spectre x360 inspired the “organized guru” and the “sports fan” does more faster, just like the Lenovo Yoga 900. 

Photographer: Jessica Whitaker