Roofgating, a term coined by Carmichael Lynch, is where a gathering before a baseball game takes place on the agency’s rooftop in downtown Minneapolis.

For this project, we wanted to have fun with the copy and play on the fact that it’s still very cold in Minnesota when baseball season begins, but many will brave the cold to participate in the fun.

With employee participation and zero budget, a series of agency print posters were created to promote the inaugural Roofgating event that coincides with the Minnesota Twins Home Opener.

Posters were hung throughout the agency leading up to the event, then stolen amongst employees who decorated their work stations with them.